LGBT Foundation launches heartfelt 'Hope Starts Here' campaign featuring Zelah Glasson with JCDecaux Community Channel

In partnership with JCDecaux Community Channel, LGBT Foundation launches nationwide Out-of-Home campaign, extending the acclaimed Hope Starts Here campaign to more than 250 digital screens across almost 100 towns, cities and locations throughout the UK this August. The nationwide rollout will bring the campaign’s celebration of LGBTQ+ lives, relationships and communities to audiences across the country through JCDecaux Community Channel’s digital screen network, demonstrating the power of Out-of-Home media to deliver meaningful social impact at scale. Reaching more than 50,000 LGBTQ+ people each year, LGBT Foundation developed Hope Starts Here as its most ambitious public awareness campaign to date. Combining experiential, digital, editorial and Out-of-Home activity, the campaign showcases how LGBTQ+ pride is lived year-round through friendships, relationships and everyday life, and how hope can often be found in the ordinary moments, places and connections that bring people together. At a time when LGBTQ+ communities continue to face hostility, discrimination and uncertainty, Hope Starts Here gives a positive counter-narrative rooted in visibility, belonging and shared human experiences. Featuring a diverse range of voices from across the LGBTQ+ community, Hope Starts Here includes LGBT Foundation’s newest Patron and Big Brother star Zelah Glasson (he/him), ITV’s This Morning’s Eva and Nik Speakman, queer lifestyle creators Dani and Jodie (both she/her), RuPaul’s Drag Race UK star and LGBT Foundation Ambassador Dita Garbo (they/them), singer Seann Miley Moore (he/she/they), influencer Tyler da Clare (they/them), and community role models from Manchester, Liverpool, Birmingham and beyond. The campaign launched during Pride Month in June with an exhibition at Outernet London , bringing LGBTQ+ stories to millions of people in the heart of the capital. The August campaign with JCDecaux Community Channel will amplify those stories, bringing the campaign to audiences nationwide, across more than 250 digital screens in almost 100 locations. Alongside the Out-of-Home activity, campaign content with influencers and contributor stories will continue to be amplified through LGBT Foundation’s digital channels, social media platforms and Metro’s Queer Hope & Joy editorial series, creating an integrated campaign experience that combines public visibility with online engagement this summer. Explore the campaign and meet the contributors at www.lgbt.foundation/hope-starts-here The campaign represents a powerful example of collaboration between the charity, media, creative and commercial sectors, using storytelling and public space to foster visibility, understanding and belonging. Sarah Miguel (she/her), Director of Fundraising & Marketing at LGBT Foundation, said: “This is a campaign which seeks to bridge divides and unify people through relatable stories of everyday hope. Hope Starts Here invites people across the UK to pause, reflect and recognise themselves in LGBTQ+ lives and experiences. By celebrating everyday moments of connection, belonging and joy, we’re helping to build understanding, visibility and connection at a time when many LGBTQ+ communities continue to face significant challenges. We’re incredibly grateful for the continued support of JCDecaux Community Channel. Their partnership is helping us take these stories to audiences across the country and demonstrating the unique role that Out-of-Home media can play in creating meaningful social impact.” Chris Dooley, Head of Responsible Media at JCDecaux, said: “Through the JCDecaux Community Channel, we’re proud to support LGBT Foundation’s Hope Starts Here campaign, sharing powerful LGBTQ+ stories with people in cities and promoting visibility and inclusivity across the UK. The JCDecaux Community Channel was created to open up access to Out-of-Home for charitable initiatives, and I look forward to seeing this campaign out and about.” Interested in partnering with LGBT Foundation on future campaigns, content partnerships or community impact initiatives? Find out more about Hope Starts Here at www.lgbt.foundation/hope-starts-here or contact the team at charity@lgbt.foundation