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NVIDIA's AI climate hoax: New analysis on NVIDIA's rising emissions and greenwashing

no name given · Greenpeace International · 2026-09-16 · Amsterdam · Source

Justice · main message Responsibility · carrying Truthfulness · carrying

NVIDIA markets AI as a climate saviour while its emissions have risen by 725% and it shifts its ecological burden onto lower-income East Asian nations, which constitutes a system of tech colonialism.

Behind the tech giant's sustainability communication lies a staggering CO2 balance: NVIDIA's indirect Scope 3 emissions have risen by 725% since 2020.

The text presents a study by Greenpeace International and partner organisations that accuses NVIDIA of a massive increase in indirect Scope 3 emissions since 2020, by 725%. It is claimed that undisclosed emissions from the operation of sold chips could amount to up to 21 million tonnes of CO2 equivalent by 2025. The text names three greenwashing tactics: the claim of a net climate benefit from AI, the promotion of data centre load management as a driver for renewable energies, and the obscuring of rising energy consumption behind efficiency gains. A specific case is named: a planned data centre facility in Ohio, which is supported by one of the largest gas plants in the world. The text accuses NVIDIA of offshoring its ecological burden onto lower-income East Asian nations, which is described as tech colonialism. Greenpeace demands that NVIDIA invests in new global capacities for renewable energies and extends its target of 100% renewable energy to the entire manufacturing supply chain. The author Ketan Joshi is named as the lead author of the study, which was published in 2026.

Worldview

what this means
What, according to this text, is the root of the evil?
Exploitation, oppression, unequal conditions; Ignorance, illusion, a false view of reality
Where does the evil reside?
in the economy, politics, or social structures
What helps against it?
practical action towards the neighbour, good works; insight, learning, enlightenment, right understanding
What is human being according to this text?
self-determined, the author of one's own actions
Where is history heading?
it is getting worse, an order is coming to an end
What does the text base its claim on?
on argument, logic, science
To whom does the text's call for devotion apply?
to every human being, regardless of faith
Where is the text's criticism directed?
at others, at society, at other groups

Related texts from other traditions

by similarity of the analysis, one text per tradition

What the text calls for

Measured

Basic stance
-1 from -2 to 2
Insistence
3 of 3
Reach
4 of 5
Concreteness
3 of 3
Boundary
2 of 3, named: NVIDIA und Tech-Konzerne, die ökologische Last auf einkommensschwächere Nationen abwälzen
Time
past 1, present 3, future 2

Analysed with qwen3.8-27b, version v3. The same standards apply to every tradition, see Values.

Show the full text
NVIDIA markets artificial intelligence as a climate saviour, but new research by Greenpeace International and a consortium of civil society partners reveals a starkly different reality. Behind the tech giant’s sustainability messaging lies a staggering carbon footprint: NVIDIA’s indirect Scope 3 emissions have surged by 725% since 2020. Furthermore, undisclosed emissions from operating sold chips could add up to 21 million tonnes of CO2 equivalent in 2025. The briefing debunks three core greenwashing tactics used by NVIDIA: claiming AI yields a net climate benefit, promoting data center demand response as a renewable driver, and masking skyrocketing energy consumption behind efficiency gains. Far from driving a clean energy transition, NVIDIA hardware powers energy-hungry data centers, such as a proposed Ohio facility backed by one of the world’s largest gas plants. Because NVIDIA relies on East Asian manufacturing supply chains heavily reliant on fossil fuels, it effectively offloads its ecological burden onto lower-income nations while concentrating AI wealth. This pattern reflects a system of tech colonialism that accelerates environmental injustice through energy strain, water depletion, and land degradation. To address its climate impact, NVIDIA must stop relying on greenwashing illusions. Greenpeace demands that NVIDIA take direct responsibility by investing deeply in new renewable energy global capacity and expanding its 100% renewable energy target across its entire manufacturing supply chain by 2030. Download the report: NVIDIA’s AI climate hoax: New analysis on NVIDIA’s rising emissions and greenwashing About the author Ketan Joshi is an analyst, writer and communicator specialising in clean energy, corporate accountability and climate advocacy. He has worked with government renewable energy agencies, research bodies including the Commonwealth Scientific and Industrial Research Organisation (CSIRO) in Australia, and is the author of Windfall: unlocking a fossil free future . He was lead author on The AI Climate Hoax (2026) and Energy Vampires (2026, Greenpeace Australia Pacific). Partner organisations This research was published in collaboration with a coalition of climate, tech and accountability organisations: Kairos Fellowship, Stand.earth, Beyond Fossil Fuels, Friends of the Earth, Climate Action Against Disinformation (CAAD), Green Screen Coalition and the Green Web Foundation.